Naseel K.P.
Co-founder & CEO
The domain expert
Seven years in interior design and product markets, with deep relationships among vendors and traders.
About us
Indian trade runs on relationships. We're building the tools for them.
Software for traders is built for the back office. The part where a deal gets made still happens on calls, chats and PDFs. Cawoba is for that part.
Manufacturer
Distributor
Wholesaler
Retailer
Buyer
Why Cawoba
The gap between the books and the buyer.
A distributor can keep perfect accounts in Tally and still lose the rate they quoted last month. Accounting software was never meant to face the customer. Cawoba sits in front of it, reads from it, and never writes back.
Before
Send rate for 18W panels
₹425 for 100+
Last time you said 410?
That was before GST change 🙏
Pls resend full list
With Cawoba
Q0042
Accepted
Revision 2 · ₹76,818.00
Sent
Changes requested
Revised
Accepted
The founders
Trade, operations and technology, around one table.
Raseel V.M.
Co-founder & COO
The operational scaler
Seven years in supply chain and operations management. NIT Calicut alumnus.
Shabeeb Ali O.
Co-founder & CTO
The tech engine
Full-stack developer specialising in e-commerce and ERP systems. Owns the architecture behind Cawoba.
What we believe
Four principles behind every decision.
Enhance, don't replace
Your books stay the source of truth. Cawoba makes them useful to customers.
Your data, your call
Read-only integrations. Customers see only what you share. We never sell data.
Built for Indian trade
GSTIN, HSN, CGST/SGST/IGST, lakhs and crores, built in from day one.
Simple at the counter
If an owner at the shop counter can't use it in a minute, it isn't done.
Who we serve
Everyone in the chain, from factory to counter.
-
Manufacturers
Share catalogues and schemes with distributors and dealers.
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Wholesalers and distributors
Quote faster, keep prices current, cut balance calls.
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Retailers
Buy from several suppliers and sell to your own customers.
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Buyers
Contractors and shop owners comparing quotes.
Want to see if Cawoba fits your business?
Register in a few minutes, or read how it works first.